So, here it is, our headliner announcement. Bringing Black Music Festival 2016 to its PEAK this year is the one, the only CHAM!

The iconic Jamaica born rapper, singer-songwriter and actor, is most well-known for his 2006 single “Ghetto Story” from his major label debut album of the same name, a song which led to multiple “story” songs by other artists in a similar vein. He is currently signed to Atlantic Records, and was known as Baby Cham until 2005. He is still called Baby Cham by his Jamaican fans and fans from around the world.

Originally from Sherlock Crescent in Saint Andrew Parish, Cham’s career began in the early 1990s. The Miami New Times referred to his debut album Wow… The Story, released in 2000, as “the most anticipated album in years from any reggae artist”, and a Washington Post review of a live Cham concert in 2006 described him as “the man who may be the next Sean Paul — a dancehall artist who crosses over to the U.S. hip-hop market.”

Throughout his career, Cham has collaborated with many hip hop and R&B artists such as Foxy Brown, Alicia Keys, Carl Thomas, Shawn Mims, Mis-Teeq, Rihanna, Che’Nelle, Jentina, Akon, and T-Pain, Keke Palmer and many others.

Cham has for a long time worked with producer Dave Kelly. In 2012, he recorded with his wife, O, on the singles “Wine” and “Tun Up”. In 2013 he released the Kelly-produced single “Fighter”, featuring Damian “Junior Gong” Marley.

Cham’s third album, the Kelly-produced Lawless is due to be released in June 2015. Featuring the single “I Am Hot”, the album was recorded in Florida apart from a collaboration with Mykal Rose and Bounty Killer, which was recorded in Jamaica.

Source: Wikipedia

Still not sure it’s worth the trip to Potternewton Park this Sunday? Take it from the man himself…